Ather Energy is the brainchild of IIT graduates Tarun Mehta & Swapnil Jain and is among the few hardware start-ups in India. It was founded in 2013 and has received funding from Hero MotoCorp, Tiger Global and Flipkart founders Sachin & Binny Bansal. Aided by a breakthrough in the in-house designed Lithium-ion battery pack design. The Ather S340 has a touchscreen dashboard connected to the cloud, host of smart features and offers a top speed of 72 kmph. The scooter is designed in-house by Ather and will be manufactured in India. On February 23, 2016, the company unveiled their product to the public at a technology conference called Surge in Bangalore India.