Digital marketing forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile.
Are you thinking “Should I learn digital marketing?”
Do you think that digital marketing is just another profession or area of study?
Sometimes it is natural to feel that digital marketing is one of the many professions in the world. Just like data science, programming, finance, etc., digital marketing may look like just another profession that you can choose from a wide array of career options.
But the reality is different.
You cannot ignore digital marketing.
In today’s world, digital marketing has become like language. It is a medium of communication.
Do you think you have an option to learn English? No! English forms the backbone of today’s global economy and there is really no debate on whether you should choose to learn English.
Though digital marketing may look like just one more subject and one more career option, it forms the backbone of today’s economy.
Digital marketing is a skill that everyone should have irrespective of their job profile.
A 16-year-old teenage girl posting a selfie on Instagram is doing digital marketing.
A 20-year-old guy posting pictures of his first motorcycle on Facebook is also doing digital marketing.
A social activist trying to get signatures on Change.org for a petition is doing digital marketing.
Once you start observing how the behavioral of the people around us has changed because of the internet, you will see that digital marketing is everywhere and everyone is a digital marketer.
So, it doesn’t matter where you fit in the organisation, your digital marketing skills is going to help the business grow. Both self-employed professionals and employees need digital marketing skills.
Most of the concepts that you learn in marketing and digital marketing will also help you in other areas of your life. For example, marketers can influence their friends and family easily because they understand human psychology and how humans react to things.
So that’s why even if you do not plan to become a core digital marketer you should learn digital marketing and marketing fundamentals.