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How to Learn Digital Marketing for Free: 2018 Updated Guide

Can you learn digital marketing for free?

On your own?

Without joining classes?

If so, how?


Here’s the completely revamped guide on “How to Learn Digital Marketing for Free.


Digital ad spending reached $209 billion worldwide — 41 percent of the market — in 2017, while TV brought in $178 billion — 35 percent of the market — in 2017. IPG Mediabrands

The amazing thing about digital marketing is that people are ready to share everything they know about the subject for free. Having said that, you need to understand that digital marketing is not a stand-alone skill.

As a digital marketer, you will need to acquire a set of skills and combine them to deliver results.

These skills include (and not limited to):

🔍 • SEO
💵 • PPC
💹 • Social Media Marketing
〽 • Digital Analytics
🎨 • Design
💹 • Inbound Marketing
📩 • Email Marketing
📃 • Coding

Here’s a list of free resources that you can use to develop digital marketing skills.



Do you need to care about SEO in 2018? Yes, you do!

Here are some good places to get started.

SEO Learning Center by Moz

The Definitive Guide To SEO In 2018

How to Learn SEO in 2018 (and Stay Sane)

Neil Patel: The Advanced Guide To SEO

Search Engine Land’s Guide To SEO

7 Days to SEO Success


Knowledge of PPC or pay-per-click marketing is a must-have skill for digital marketers.

Here are some free resources to learn SEO:

PPC University: Learn Search Marketing for Free with WordStream

Google Digital Garage


Start with understanding the value of social media and then learn how the major platforms work.

Here are some free resources to get started:

Social Media: The Free Beginner’s Guide from Moz

A Beginner’s Guide to Social Media Advertising

Facebook Blueprint by Facebook

Primer by Google

The Complete Guide to LinkedIn Ads

The Sophisticated Guide to Marketing on LinkedIn: 2017 Edition

The Complete Guide to Twitter Marketing

Twitter Marketing: The Essential Guide

Instagram Marketing: How to Create Captivating Visuals, Grow Your Following, and Drive Engagement

How to Create an Instagram Marketing Strategy

Snapchat Marketing: A Guide to Creating Compelling Snaps & Stories That Grow Your Brand


Knowledge of digital analytics will enable you to make sense of the campaigns you run.

Here are some free resources to get started:

Google: Analytics Academy

A Beginners Guide to Facebook Insights

How to Use Twitter Analytics: The Complete Guide for Marketers

Understanding LinkedIn Analytics

Instagram Analytics Guide: How to Pull & Examine Your Data

Snapchat Analytics: How to Measure Your Brand’s Efforts on the App


Thanks to various DIY tools, now anyone can create eye-catching visual assets.

Here are a few resources that will enable you to create professional quality designs without using traditional tools like Photoshop.

Graphic Design Tutorials By Canva: learn about concepts like color schemes, typography, designing with shapes and so on using Canva as a platform

Piktochart Tutorials: Learn how to create amazing infographics using Piktochart.

Visual Learning Center: Learn how to create infographics using Visme, another DIY tool.

Design Fundamentals by Crello: Crello is a new online graphic design tool that allows you to create some neat stuff. The tutorials cover a number of concepts from beginners to advanced.


Inbound Marketing involves attracting customers by delivering quality content rather than bombarding them with sales messages.

Hubspot offers a: Free Online Marketing Training | Inbound Certification


No, e-mail marketing is not dead. Companies like App Sumo rely heavily on e-mails to run their businesses.

Here are a few resources to get you started.

A Beginner’s Guide to Successful Email Marketing

Email Marketing Made Simple: A Step by Step Guide

Getting Started with Email Marketing


When I say coding I am limiting it to HTML & CSS. There is a lot more to explore if you are technically inclined.

HTML and CSS are easy to learn languages and will come handy when you start learning SEO. The knowledge of HTML and CSS will also help you to manage your communication better when working with developers.

You can go to W3 School website to learn the basics for free: W3 Schools Online Web Tutorials

If you prefer videos, here’s a course from The New Boston:


Have I left out anything good?

What are your favorite resources for learning Digital Marketing for free?

And if you found this guide on “How to Learn Digital Marketing for Free” to be useful, do share it with your followers on Twitter/LinkedIn.

And here’s a cat video to sum things up. After all online is all about cat videos, isn’t it?

Before you go…

December 14, 2018

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